LUSAIL

LUSAIL, THAT’S MY ADDRESS

Despite being a prime city, Lusail is a place people love to visit but wouldn’t call home.

So, we tapped into the pride that homeowners and residents feel when they know they live at a desirable destination - one that feels like home to them.

Our campaign, "Lusail, that's my address," positioned Lusail as a desirable place to call home which shifted perceptions and encouraged people to see the city in a new light.