I don’t write copy. I craft brand narratives. Stories that give brands an edge and the chance to shine.

My advertising journey started in a shop selling books. I would dive into the books, sometimes I’d make a big show of reading that book in the aisle and then I’d share the story with a customer, and eventually lead them to checkout.

And honestly, it just made sense to go from selling IRL to selling on paper (or screen). Same game, but the book is now a brand, the customer is a million strangers, and they all can't stand you.

Nonetheless, I still love the job.

From crafting real estate brochures to scripting banking TVCs, from conceptualizing in-mall activations to writing copy for accounting software prints, my portfolio is as diverse as my collection of novelty coasters.

So, if you’re looking for someone who can craft a story for a pair of socks (and everything else), then here I am.