GALLER CHOCOLATIER

I CARRY HER NAME

Fathers in Lebanon traditionally use the prefix "Abou" followed by their son's name, never their daughter's.

On Father’s Day, we launched the "I Carry Her Name" campaign, encouraging fathers to use their daughters' names with the prefix "Abou" instead.

This creative solution challenged the status quo and sparked significant engagement on social media, led by fathers themselves on their big day. Customized chocolate packages for the occasion saw high sales, proving that taking a stand on social issues can also be good for business.