DUKHAN BANK

CHOOSE GOOD, FEEL GREAT

In the heart of a global pandemic, Barwa Bank faced a bold transformation - becoming Dukhan Bank. We weren't just changing a name, we were reimagining what a bank could be.

To share this exciting journey, we launched a campaign that resonated with over 2.3 million people. From heartwarming TV commercials to vibrant online channels, we captured the spirit of change and innovation. On social media alone, the campaign sparked over 11.7 million impressions, proving that people were ready to embrace the new era of Dukhan Bank. And with an 84% surge in new website visitors, it was clear our message resonated.